Your Guide To Cruelty Free Drugstore Cosmetics

I used to think that "animal testing" when it comes to cosmetics was just putting some blush on a bunny rabbit... It's not.

Your guide to cruelty free drugstore cosmetics and makeup brands

When the term "cruelty-free" started popping up more and more, I decided to see what all the fuss was about. I'm not going to go into detail here about the malpractices that occur, but the sad reality is that cosmetic testing on animals still happens today. In the U.S.A. alone, over 100 million animals are basically tortured and killed every single year for animal testing. And there's a massive industry that's responsible for a large chunk of all this negativity. Yes, the cosmetic industry. So many ugly ugly beauty products... 

Also, did you know that animal testing is actually required by law in the country of China! What?! Yea. This means that al those big brands that are sold in mainland China must go through animal testing first. So if a company claims to be "cruelty free" but they sell in China.. guess what? THEY AIN'T.

There is absolutely nothing that justifies the use of animal testing while in the 21st century in our world. It is an evil and outdated practice that is not just unethical but also is unnecessary. Why?

  • There are already over 7,000 ingredients that cosmetic companies can use that are already considered safe to make their products with. 
  • There are alternative testing methods. We have technology people. We are not barbarians.
  • Animal abuse is animal abuse. I still don't understand why these laws don't apply to ALL animals.
  • Many governments from all across the globe have already put a ban on animal testing for cosmetics; the European Union, Norway, Isreal, and even India. Let's get with it America.
Cruelty free makeup


To put it simply, customers dictate the market. By purchasing cruelty-free and vegan cosmetics, you can cast your vote and help eradicate these inhumane and horrific practices that occur every day. 


From cruelty free cosmetics to shampoo, integrating cruelty free products into your every-day life can seem daunting at first. Maybe you’ve been wanting to switch from the questionable cult classics and break away from the makeup brands that test on animals for a while now, but don't know where to start. I know there's a lot to sift through, so..


here are my favorite affordable cruelty-free drugstore cosmetic brands + why I trust them

e.l.f. ☀︎ Pacifica ☀︎ Physicians Formula ☀︎ Wet 'n Wild ☀︎ Milani ☀︎ Sonia Kashuk ☀︎ Hard Candy ☀︎ Pixi


e.l.f (eyes, lips, face) is a great brand for people just getting into makeup or wanting to find some cheaper makeup alternatives. They offer very inexpensive products as low as 1$ - 3$! And what's the best part? They are a completely cruelty free brand selling only cruelty free makeup with no cosmetic testing on animals. It's also %100 vegan! They also do not sell their products in China because of their cruelty free policy and have signed PETA's cruelty free pledge. Sometimes their products fall a little short in my opinion, but for the price, I think their products are definitely worth exploring. If you are looking for an accessible and cheap cruelty free makeup brand, e.l.f. is for you! You can find e.l.f. in Walgreens, K Mart, or Target to see the products for yourself. Or you can just be like me and buy everything on Amazon.


I absolutely LOVE Pacifica for all things cosmetics! The company provides only 100% vegan cosmetics and vegan makeup and does absolutely zero cosmetic testing on animals. The cruelty free brand uses all natural products that are paraben-free, sulfate-free, and with no added harsh chemicals. You can read up on their efforts to also be as environmental couscous as possible on their website. This cruelty free makeup brand has signed PETA's cruelty-free pledge and does not sell in China. The vegan makeup brand can be found in select Target stores in the USA and also at health food stores. Use their store locator to find your nearest location and try out their products! Here are some of my favorites:


Physicians Formula 

This cruelty free drugstore brand provides mostly vegan cosmetics and does not test on animals. I love this brand not only for it's ethical practices, but because it specializes in hypoallergenic makeup for sensitive skin, claiming that they never use fragrance, PABA, or any of the 100+ skin irritants in anything they make! The cruelty free brand has also signed PETA's cruelty free pledge and is not sold in China. I highly recommend trying their Eye Booster Liquid Eyeliner and their shimmer strips, which are extremely versatile. They also have pretty great affordable lip glosses. I also swear by their Organic Wear products for sensitive skin!


Wet 'n Wild

If you're looking for a cruelty free makeup brand that you can find at most all your favorite drugstores, check out wet 'n wild if you haven't yet. No cosmetic testing on animals, nor does the cruelty free brand at any point in production purchase or use any materials that are from vendors who test on animals. They also have many vegan cosmetics and vegan makeup to choose from listed on their FAQ. Their products are also not sold in China and the company is PETA certified. Try out their Walking on Eggshells eyeshadow trio for an everyday neutral look or their MegaLast Lipsticks for a wide range of long lasting lip-wear. If your'e looking for cruelty free cosmetics at an affordable price, try wet 'n wild!


Milani is another solid cruelty free makeup brand you can find at most drugstores. They provide a variety of cruelty free cosmetics and are a Leaping Bunny-certified company that does no cosmetic testing on animals. They have many vegan makeup choices to choose from as well and are listed on their website. I love their cruelty free products and recommend trying out some of their Gell Powder Eyeshadows and their Eyeshadow Primer that really stands out for the price. Some of their lip products are alos worth checking out, especially their Color Statement Moisture Matte LipsticksBrilliant Shine Lip Glosses, and Power Lip Lasting Gloss StainsALL 100% VEGAN. Use their natural and popping colors to make a cruelty free statement.


Sonia Kashuk

Sonia Kashuk is a great cruelty free makeup brand that offers affordable and accessible beauty products in traditionally more neutral and wearable shades. Though they do not provide exclusively vegan cosmetics, you can be confident that the cruelty free brand takes no part in cosmetic testing on animals, and they do not sell their products in China. Find their cruelty free cosmetics at your local Target.

Hard Candy

I love Hard Candy because you can find some really vibrant, bold, and shimmery colors with this cruelty free makeup brand. They are an independent company and do not sell any of their cruelty free products in China or test on animals. Here is a list of their vegan cosmetics that they sell. Try out some of their Lash Tinsel for some fun color and shine! At an affordable price, you can find the cruelty free brand exclusively at Walmart in the U.S. and Canada.


Pixi is a great brand if you are looking for cruelty free cosmetics that make you glow and really just enhance your natural beauty. The cruelty free company uses skin-loving botanical ingredients that have never been tested on animals. The company has signed PETA's cruelty-free pledge and the cruelty free products are not sold in China.

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Have you decided to make the cruelty-free switch? I'm learning new things every day, and we can all make the leap together.

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